If your WordPress blog represents your business, and you would want it to generate more sales and revenue for you, or use it as a means to divert traffic to your business website, you have to do one simple thing. Make it user-friendly. A user-friendly blog will be easy to use for visitors, make it easier for them to search for information and get what they want. Here are some easy tips to make your WP blog more user-friendly.
-Let them share content
Place Social Media Share Buttons below every page or blog posts, so that readers can get the chance to share content easily. WordPress comes with some default widgets and plugins in its system and you can install them easily. Social share buttons can let your users share content with friends over social websites. This is a simple way to do online marketing and expand your audience.
If you want visitors to share their feedbacks, suggestions and opinions with you, or simply contact your business for making enquiries or for placing orders, using web forms can be a great idea. With the help of online widgets you can easily place Booking Forms, Email Forms and Contact Forms.
-Get a superior hosting company
Never settle for a poor hosting service provider. You can never be sure about their services. This will have an impact on the functionalities and performance of your website. It will create plenty of issues, such as server timeout rate. With a better uptime, you can ensure that your website visitors get the required information at anytime they want.
-Develop Site Map
A sitemap can be useful for your blog visitors to have a clear idea about your blog structure and the content hierarchy. You should create a proper sitemap in XML format for your WordPress blog. It is very easy to develop site maps with the help of plugins such as Google XML. There are free online tools such as Website Optimizer and Webmaster Central, which can be useful for sitemap creation.
-Limit Flash usage
When you are attempting blog optimization, avoid using too much Flash. Flash increases the load time of blogs unnecessary, and is not customer friendly. Flash is not recognized by search engines. Fast performing blogs rank well on Google SERPs (search engine results pages), and limiting the usage of Flash can be useful for the Google ranking of your WordPress blog.
When a website is initially created, the foremost thing it urgently needs is the suitable web design that will give its identity. The mode of designing has been constantly upgraded by the different browsers, as per their convenience. Moreover, the terrible competition among different companies, for having the best website has improved the techniques of designing even further. Hence, it is important to check if all the necessary components are present in the design of a website, to make it successful.
Main components included in web design
Images and graphics – The website is made more visually attractive, with the inclusion of relevant images and graphic designs, which support and explain the web content more clearly. But the site should not be overloaded with images that are more than required.
Colors used in the site – The color scheme used in the website can express the nature of the company and its products. These colors can also connect the viewers emotionally to the website, for which the choice of right colors is essential for the success of the site.
Fonts selected for web content – The font used in a website should be chosen according to the nature of the website and it should be clearly visible to all the readers, accessing from any device.
Easy navigation – The website should be made user friendly, by making its navigation easy and fast, so that the users can simply scroll down the site, to see the whole web content, without facing any hassle of redirecting to another webpage.
Simplicity and clarity – The web design should be both simple and yet interesting, so that the visitors find it easy to understand the web content and also feel eager to go through the entire website, before quitting it. As they read the full content, they are more likely to respond positively to call-to-action and buy the product of the company. The images and graphics should be clear enough to explain the message that needs to be conveyed to the readers.
Consistent design throughout – If the website is created with multiple pages or divisions; each webpage should look alike, with the same title, company logo, use of same colors and the installation of same button style for changing to another page. Thus, the viewers will understand the continuity of the message given by the website.
A well designed website can pave the way to commercial success for any company, by drawing more potential customers through various online channels.
So you’ve decided it’s time that your business had a website – but what kind of website do you want? There are lots of things you will need to consider to ensure that you get the right website to promote your company’s products or services. Even if you’re getting a professional website designer to help you, it’s a good idea to have an idea of what you want before your initial meeting.
Here is a brief guide to some important aspects of good website design, to give you a head start on making sure you get a great website that delivers exactly what you want it to.
Website design – the right look
It’s important that your website design reflects your company’s personality – if you have a company logo, make sure you incorporate it into the basic website design template so that it appears on every page, preferably in the same place. You want recognition, consistency and strong branding. If you don’t have a logo or brand, it’s probably a good idea to think about getting one now that you’re about to take your business into the realm of the internet. Think about colors, navigation, simplicity and a clean finish.
The right type of website
What do you want to achieve with your new website? Do you want an online shop where people can buy your products or do you want to promote your services? If you want to allow people to make purchases through your new website design, then you will need an Ecommerce website – you can update products and prices using a Content Management System (CMS), and visitors will be able to make instant purchases. A CMS based website design will also be useful if you want to be able to post news articles and updates to your website regularly. If you just want a simple site that stands as it is, then a static website design will be enough for your requirements.
Make sure your website design is user-friendly
Don’t put your customers off with a complicated website design that’s hard to navigate. Make your page titles short and descriptive and use your home page as a reference point, from where visitors can easily navigate to other parts of your website that they might want to view.
Invite your visitors to take action
The best sales pitch in the world won’t sell anything unless you make it easy for your visitors to know what they need to do. An effective website design utilizes clear ‘call to actions’ – these live links will lead your visitors to your contact page, allow them to make quick and easy purchases and tell them how to take advantage of your services. Use phrases like ‘contact us now for a free quote’ and embed a link in this anchor text that takes users to an email form or phone number.
Tags and descriptions
Behind every prosperous website is a great SEO technique. Make sure you do your homework on the best phrases and keywords to use in your Meta descriptions and title tags. This will help the search engines to identify what you do and will result in the right traffic being driven to your site through user searches.
Website design for all
Don’t alienate users; ask your website designer to ensure that your site is accessible to everyone, including the visually impaired. Make sure that you optimize images too so that screen-readers will give users a description of the images that they can’t see (and it will also help with your SEO). Also bear in mind that different people use different web browsers, so you need to make sure that your website design works in all of them, including Internet Explorer, Google Chrome and Firefox.
Website content and SEO
Don’t rush your web copy – you need good detail and information without too much ‘fluffing’. Keep it simple and relevant, easy to read and use your keywords and phrases for SEO purposes. Remember that your website is a worldwide shop-front; be clear, concise and tell your visitors what they want to know. Have somebody look over your proposed content from a customer’s perspective, or employ the services of a professional copywriter.
Website news section
Keeping your website content fresh will help you with the search engines, so think about adding a news section to your website design. This will enable you to post interesting news stories and special offers, or anything that you think may be relevant and helpful to your visitors. You could also consider a blog for more informal company news or add a ‘subscribe’ call to action, where visitors can sign up to receive email updates and newsletters.
Marketing your new website
If you wish to keep your website ranking high in the search engines and attract regular new visitors, it’s well worth looking into internet marketing. You’ve invested precious time and money into your new website design, so make sure people get to see it! You can use social media, Google AdWords, email newsletters and many other effective internet marketing strategies to help make your website more visible and keep the traffic
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