When a website is initially created, the foremost thing it urgently needs is the suitable web design that will give its identity. The mode of designing has been constantly upgraded by the different browsers, as per their convenience. Moreover, the terrible competition among different companies, for having the best website has improved the techniques of designing even further. Hence, it is important to check if all the necessary components are present in the design of a website, to make it successful.
Main components included in web design
Images and graphics – The website is made more visually attractive, with the inclusion of relevant images and graphic designs, which support and explain the web content more clearly. But the site should not be overloaded with images that are more than required.
Colors used in the site – The color scheme used in the website can express the nature of the company and its products. These colors can also connect the viewers emotionally to the website, for which the choice of right colors is essential for the success of the site.
Fonts selected for web content – The font used in a website should be chosen according to the nature of the website and it should be clearly visible to all the readers, accessing from any device.
Easy navigation – The website should be made user friendly, by making its navigation easy and fast, so that the users can simply scroll down the site, to see the whole web content, without facing any hassle of redirecting to another webpage.
Simplicity and clarity – The web design should be both simple and yet interesting, so that the visitors find it easy to understand the web content and also feel eager to go through the entire website, before quitting it. As they read the full content, they are more likely to respond positively to call-to-action and buy the product of the company. The images and graphics should be clear enough to explain the message that needs to be conveyed to the readers.
Consistent design throughout – If the website is created with multiple pages or divisions; each webpage should look alike, with the same title, company logo, use of same colors and the installation of same button style for changing to another page. Thus, the viewers will understand the continuity of the message given by the website.
A well designed website can pave the way to commercial success for any company, by drawing more potential customers through various online channels.